The RAD Origin Story

Every real product starts with a real problem. RAD Truck Straps is no different. Here is how the original mounted ratchet strap came to exist.

• 01

  A Ford Truck Owner Sees the Problem

  Jeramie is a Ford owner. Like every truck owner, he hauled gear. Equipment, cargo, anything that needed securing. Traditional ratchet straps were the only option: clunky, tangled, easy to lose, and slow to rig. The bed's existing anchor points were inadequate. He believed there was a better way.

• 02

  Built It Himself

  As a world-class welder, Jeramie designed and fabricated the first prototype: a precision-machined steel mounting plate that replaces the factory BoxLink anchors on Ford trucks, paired with a retractable ratchet strap in a clean, permanent-install housing. It worked exactly as intended. Neighbors and friends who saw it on his truck wanted one. That was the signal.

• 03

  RAD Truck Straps Was Born

  Jeramie and Dani launched RAD Truck Straps as a family business. Faith as the foundation, integrity as the operating model. Every unit is hand-assembled in the USA. The product is made from CNC-machined steel. Nothing is outsourced that would compromise the quality of what goes into a customer's truck.

• 04

  Others Took Notice — and Tried to Copy It

  When a product is genuinely better, competitors notice. As RAD grew in the Ford truck community, others entered the market with similar-looking products. Jeramie's response was simple: keep building the better product and protect what he invented. The mounting system is protected by US Patent No. 12594871. The original still leads.

• 05

  DOT Certified. Category Defined.

  RAD Truck Straps earned DOT certification under FMCSA cargo securement standards (49 CFR Part 393) — making RAD the only mounted ratchet strap brand in the category to claim it. A patent protects the invention. DOT certification validates it. No other brand in this space has both.

• 06

  Every Major Truck Platform. Still Made in America.

  The Universal Plate system now fits Chevy Silverado, RAM 1500, GMC Sierra, Toyota Tacoma, and Tundra alongside the full Ford lineup. RAD's mounted ratchet strap system is available for every major truck platform in the United States — still made in America, still built to the standard Jeramie set in his shop.

Built to Last. Built Here.

RAD Truck Straps are not mass-produced overseas and drop-shipped. Every unit is hand-assembled in the United States from CNC-machined steel components. The quality is built in, not inspected in.

Faith. Family. Quality.